Top 10 Fintech PR Agencies in India (2025)

Introduction: Why Fintech Needs Specialized PR in 2025

India’s fintech ecosystem is booming. With over 10,000 startups, billions in venture capital, and a user base increasingly comfortable with digital payments and investing, the need for trust, clarity, and brand credibility has never been greater.

Yet fintech isn’t like other sectors.

You're not just selling a product — you're selling security, regulation compliance, and reliability in an industry that's under constant public and regulatory scrutiny. That’s where specialized fintech PR agencies come in. These firms don’t just pitch press releases. They manage reputation, navigate crises, craft regulatory-safe narratives, and build long-term trust with media, users, and stakeholders.

In 2025, fintech brands are realizing that:

• Generalist PR won’t cut it anymore — fintech demands sector fluency
  
  
• Speed and sensitivity matter — from RBI policy shifts to funding rounds
  
  
• Integrated communication strategies are now table stakes
  
  

This guide curates the top 10 PR agencies in India that are helping fintech startups and legacy players alike build standout public identities. We’ve included legacy firms as well as newer players who understand the digital-first, compliance-sensitive world of fintech.

At Ballistic Design Studio, we’ve partnered with several fintech brands for digital revamps, and what we’ve consistently observed is that fintechs who pair a strong website strategy with seasoned PR support outperform others in user acquisition, funding momentum, and market positioning.

Next, we’ll cover what makes fintech PR uniquely challenging — and rewarding — in the Indian landscape.

What Makes Fintech PR Unique?

Fintech public relations isn't just about press coverage — it's about credibility. In a sector where money, regulation, and trust intersect, the stakes are higher. Here’s what sets fintech PR apart from traditional public relations:

1. Trust Is the Currency

In fintech, user trust is everything. PR needs to address consumer skepticism, investor confidence, and regulatory transparency. One poorly handled headline can erode user confidence overnight.

2. Compliance-Friendly Messaging

The Reserve Bank of India (RBI), SEBI, and other financial regulators often set strict communication boundaries. A good fintech PR agency knows how to stay within legal limits while still creating persuasive narratives.

3. Educating a Diverse Audience

From retail investors to SMEs using credit platforms, fintech audiences are diverse. PR campaigns must simplify complex technology and financial concepts without losing accuracy.

4. Real-Time Crisis Management

PR teams must be agile — ready to respond to payment failures, data breaches, or policy changes that could affect user trust and media perception.

5. Stakeholder-Centric Strategies

Fintechs often operate across B2B, B2C, and B2G channels. PR efforts must address journalists, regulators, end-users, and institutional partners — all in one coherent narrative.

Agencies featured in our list are tuned into these nuances. They understand that fintech is not just another vertical — it’s an ecosystem shaped by trust, performance, and regulatory clarity.

Top 10 Fintech PR Agencies in India (2025)

India's fintech landscape is evolving fast — and the right PR partner can make all the difference in helping a brand stand out, build credibility, and navigate regulatory communication. Here’s a curated list of the top 10 PR agencies in India that specialize in fintech communication, digital positioning, and trust-building.

1. Ballistic Design Studio – Gurgaon

Ballistic Design Studio, headquartered in Gurgaon, is a premier web design agency that has carved a distinctive niche in fintech communications. While their core expertise lies in crafting high-performance Webflow websites, their deep understanding of digital-first user behavior makes them an invaluable partner for fintech startups and scale-ups aiming to establish a compelling online presence.

Key Services:

• Conversion-Focused PR Microsites: Designing and developing microsites that effectively communicate brand narratives and drive user engagement.
  
  
• Founder Storytelling Pages: Creating personalized pages that highlight the journey and vision of fintech founders, fostering trust and relatability.
  
  
• Investor Decks: Crafting visually appealing and informative decks that resonate with potential investors, emphasizing the fintech's value proposition.
  
  
• SEO-Friendly Content Hubs: Developing content-rich platforms optimized for search engines to enhance visibility and thought leadership.

USP: Unlike traditional PR agencies, Ballistic blends digital design with brand-led communication — giving fintech brands visual credibility and messaging consistency across both press and product touchpoints.

2. Adfactors PR – Mumbai

Adfactors PR, headquartered in Mumbai, is India’s largest public relations firm and a dominant force in the financial and fintech communications landscape. With over two decades of experience, Adfactors is the trusted communications partner for many of the country's top banks, insurance firms, NBFCs, and fintech startups — especially those preparing for IPOs or navigating regulatory complexity.

Key Services:

• Capital Markets Communication: Crafting and executing PR strategies for IPOs, fundraising rounds, and regulatory disclosures — a critical area for fintechs looking to go public.
  
  
• Corporate Reputation Management: Strengthening credibility and trust through strategic media outreach, stakeholder communication, and crisis preparedness.
  
  
• Regulatory PR & Policy Advocacy: Assisting fintechs in navigating India’s complex financial regulations with carefully managed communication tailored to regulators, media, and institutional stakeholders.
  
  
• Financial Literacy & Consumer Campaigns: Running educational campaigns that align with fintech platforms offering credit, savings, or investment products.

USP: Deep expertise in BFSI communications, backed by a legacy of managing complex regulatory narratives and investor sentiment.

3. Edelman India – Delhi / Mumbai

Edelman India, the regional arm of the global communications giant Edelman, brings a rare blend of international PR frameworks and deep Indian market expertise. With a presence in Delhi and Mumbai, Edelman is well-positioned to serve fintech brands looking to scale trust, reputation, and engagement across digital and offline channels.

Key Services:

• Reputation Management: Creating long-term trust strategies that go beyond media visibility — essential for fintech firms dealing with sensitive consumer data and financial transactions.
  
  
• Integrated Communications: Harmonizing earned, owned, shared, and paid media to deliver consistent messaging across investor decks, founder profiles, consumer awareness, and product storytelling.
  
  
• Influencer Engagement: Leveraging relationships with credible voices in finance and tech to amplify brand authority in niche and mainstream circles.
  
  
• Crisis & Risk Communications: Offering proactive planning and rapid response services for data leaks, policy shifts, or product-related controversies.

USP: Known for building long-term trust through multi-channel strategies that blend public affairs, digital, and corporate PR.

4. Weber Shandwick – Pan-India

Weber Shandwick India is the local presence of one of the world’s most awarded and integrated communications firms. With operations in Delhi, Mumbai, and Bengaluru, they bring global scale and Indian market nuance to fintech brands looking to build influence, manage reputation, and drive engagement across audiences.

Key Services:

• Thought Leadership Campaigns: Helping fintech brands—especially in the B2B and enterprise segments—define and own new narratives around payments, insuretech, lending, and embedded finance.
  
  
• Stakeholder Engagement: Managing communication with regulators, partners, and investors using tailored content strategies, whitepapers, and high-impact events.
  
  
• Brand Narrative Building: Crafting compelling brand identities and corporate positioning that resonate with both tech-savvy users and traditional BFSI stakeholders.
  
  
• Executive Profiling: Designing platforms and strategies to elevate fintech founders and CXOs through media interviews, keynote placements, and expert commentary.

USP: Storytelling and data-backed strategies that scale across consumer and enterprise fintech.

5. Burson India (BCW India Group) – Pan-India

Burson India, part of the global BCW network, is a heavyweight in public affairs, crisis management, and corporate communication. For fintech brands, especially those navigating complex policy landscapes or planning IPOs, Burson provides high-level strategic counsel rooted in regulatory understanding.

USP:
What sets Burson apart in the fintech space is their deep integration of public policy and brand communication. They’re particularly strong in managing perception during regulatory changes, mergers, or financial product launches. Their team brings in global reputation frameworks tailored to the Indian financial ecosystem — making them a valuable partner for both legacy BFSI players pivoting to fintech, and international fintechs entering India.

6. Ketchum Sampark – Mumbai / Bengaluru

Ketchum Sampark is one of India’s most respected PR consultancies, known for combining international best practices with nuanced local expertise. As part of the global Ketchum network, the agency brings world-class communication strategy to Indian fintechs navigating hypergrowth, regulation, and reputation management.

Key Services:

• Financial Communications: They provide specialized communication services for NBFCs, payment banks, and listed fintech companies, including quarterly earnings visibility, investor relations support, and market-entry announcements.
  
  
• Regulatory & Crisis Communication: Ketchum Sampark is often the go-to agency when fintech brands face regulatory scrutiny, need damage control, or must align messaging with evolving compliance requirements.
  
  
• Strategic Thought Leadership: Through industry whitepapers, op-eds, media briefings, and podcast placements, they help fintech founders become respected voices on topics like financial literacy, open banking, or insurtech innovations.
  
  
• Multilingual Regional Outreach: They are particularly strong at localizing financial messaging for Tier II and III markets—something essential for fintechs offering digital-first services in Bharat.

USP: Strong pedigree in financial PR and brand reputation, particularly for listed fintech players and global expansions.

7. MSLGROUP India – Pan-India

A key part of the global Publicis Groupe, MSLGROUP India has built a solid reputation as a full-service PR and integrated communications agency with deep expertise in financial and fintech communications. With offices across India, they serve a wide variety of financial institutions, from legacy banks to disruptive fintech startups operating in areas like insurtech, digital wallets, and P2P lending.

Their approach blends creativity with data-driven planning, and they are well-versed in handling sensitive communication areas like regulatory compliance, digital security concerns, and corporate crisis management.

Notable Strengths:

• Deep understanding of digital financial consumer behavior.
• Skilled in navigating regulatory and policy-based communications.
• Experienced with financial inclusion messaging and BFSI transitions.

USP: MSLGROUP stands out for its ability to offer a balanced PR strategy that merges influencer marketing, brand advocacy, crisis comms, and corporate storytelling. Their campaigns are especially strong in explaining complex fintech products to lay users while building media trust.

8. Perfect Relations – Delhi

Founded in 1992, Perfect Relations is one of India's oldest strategic communications and image management consultancies. Over the years, it has evolved from a traditional PR agency to a modern brand communication partner. What makes Perfect Relations particularly appealing to fintech brands is its ability to blend strategic messaging with political sensitivity and hyper-local outreach.

They’ve led communication campaigns for financial service brands looking to enter Tier II and III cities—an essential growth area for fintechs focused on financial inclusion or Bharat-focused digital banking solutions.

Notable Strengths:

• Strong grasp of political and policy dynamics.
• Extensive presence across India with local media intelligence.
• Effective in semi-urban/rural campaign planning and rollouts.

USP: Their advisory-driven PR enables fintech companies to navigate regulatory touchpoints, partner with government initiatives, and frame inclusive narratives. This is especially useful for companies expanding UPI, credit scoring, or neobanking in underserved markets.

9. Value 360 Communications – Delhi / Mumbai

Value 360 is synonymous with India’s startup PR culture. Headquartered in Delhi with a strong Mumbai presence, the agency is heavily embedded in the venture capital ecosystem, having worked with fintech unicorns, growth-stage startups, and founders building India’s next wave of financial products.

Value 360 doesn’t just provide media relations; it builds funding narratives, investor positioning, founder storytelling, and momentum-building PR campaigns aimed at visibility and traction. They’re fast, lean, and metrics-focused—ideal for today’s high-tempo fintech environment.

Notable Strengths:

• Sharp understanding of startup growth cycles.
• Direct relationships with tech and business journalists.
• Quick turnarounds for product launches, pivot comms, or investor news.

USP: Value 360’s edge lies in their startup-first, velocity-driven communication strategy. They’re outcome-obsessed and tailor every pitch and release to maximize traction and minimize noise.

10. Avian WE – New Delhi

Avian WE has grown into one of India’s most credible communications firms with a strong track record in technology and social impact PR. In fintech, they work closely with firms in insuretech, neobanking, and digital lending, helping shape public narratives around financial inclusion and innovation.

USP: Avian WE’s fintech edge lies in purpose-driven communication. They’ve led reputation-building campaigns for companies introducing disruptive financial products to underbanked markets. Their expertise in aligning brand stories with policy goals (like Digital India and PMJDY) helps fintechs build trust and relevance beyond just urban centers.

Fintech PR Trends to Watch in 2025

As the fintech sector matures, the role of public relations is evolving beyond media coverage. PR is now central to shaping perception, earning trust, and navigating complex regulatory environments. Here are five key PR trends fintech companies should watch in 2025:

1. Personalization at Scale

With the rise of AI and CRM-driven outreach, fintech companies are investing in PR strategies that allow for tailored storytelling — not just for customer segments, but also for investors, regulators, and partners.

• Press releases are being customized per publication or journalist interest.
  
  
• Thought leadership is being broken down into snackable, role-specific content.
  
  
• Targeted micro-campaigns are being deployed for regional markets and use-cases.

2. Trust-First Design Language

Visual identity and narrative consistency are now part of the PR mandate, especially in finance, where trust is paramount.

• Secure, clean, and compliant web experiences are shaping perception.
  
  
• Design systems are being reviewed for visual credibility across all platforms.
  
  
• Agencies like Ballistic Design Studio are helping fintech brands align product UI with media-facing assets for unified communication.
  
  

3. Content-Led Brand Architecture

PR and content marketing are converging — especially for founder-led fintechs and B2B platforms.

• Media pitches now include SEO-optimized blog series, opinion pieces, and whitepapers.
  
  
• Owned channels (blogs, newsletters, founder updates) are doubling as PR tools.
  
  
• Long-form content is being repurposed across earned media and thought leadership initiatives.
  
  

4. Regulation-Aligned Messaging

With RBI, SEBI, and data privacy norms tightening, PR needs to reflect compliance in tone, messaging, and timing.

• Proactive reputation management around audits and compliance milestones.
  
  
• Messaging frameworks that echo regulatory language to build credibility.
  
  
• Training for spokespeople on legal-sensitive communication.

5. Humanized B2B Branding

Gone are the days of generic fintech jargon. Today’s PR campaigns humanize the brand by focusing on end-user stories, partnerships, and employee voices.

• Employee advocacy is becoming part of PR outreach.
  
  
• Case studies and customer wins are being treated as PR narratives.
  
  
• Video snippets, testimonials, and user-centric storytelling are gaining traction in media kits.

Conclusion: Choosing the Right Fintech PR Partner in 2025

In a competitive fintech landscape, selecting the right PR agency can be the difference between being heard and being overlooked. From reputation management and regulatory messaging to digital amplification and content-led strategies, the best fintech PR agencies in India are now deeply integrated into business growth engines.

Whether you’re a seed-stage startup or a scaling enterprise, align with a PR partner that understands your market, speaks the language of finance, and adapts fast to digital and compliance shifts.

At Ballistic Design Studio, we collaborate with fintech-focused PR agencies to design seamless, conversion-ready Webflow sites that mirror your brand’s credibility and media narrative. A high-performing website enhances every press mention and turns traffic into trust.

Looking to amplify your fintech brand with compelling design and storytelling? Let’s build your next Webflow project together.

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Frequently Asked Questions

1. What is a fintech PR agency?
A fintech PR agency specializes in public relations for financial technology companies. These agencies craft strategies to help fintech brands build trust, manage reputation, and gain visibility through media placements, thought leadership, and digital storytelling.

2. How do I choose the right PR agency for my fintech company?
Start by assessing the agency’s experience in the fintech sector, understanding of regulatory frameworks, media connections, and ability to align PR with business goals. Look for case studies, client testimonials, and their grasp of digital-first communication.

3. What services do fintech PR agencies typically offer?
Key services include media relations, crisis communication, influencer outreach, content strategy, press release management, and reputation monitoring—often tailored to the compliance-heavy and rapidly evolving fintech space.

4. Are there PR agencies in India that specialize in fintech startups?
Yes, many agencies like Adfactors PR, Value 360, and Media Mantra have dedicated verticals or experience working with fintech startups, offering flexible pricing models and agile strategies suited to early-stage ventures.

5. What are the benefits of hiring a fintech-specific PR firm over a generalist one?
Fintech-specific firms bring domain expertise, faster onboarding, relevant media connections, and an understanding of compliance-sensitive messaging. This often results in more targeted campaigns and better ROI.

6. Can a fintech PR strategy be more effective when paired with a high-performing website?
Absolutely. PR drives traffic, but your website must convert. Agencies like Ballistic Design Studio in Gurgaon work with fintech PR teams to create Webflow-powered websites that reinforce brand narratives and turn interest into action.

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